An interview with Alex Badran from Spriggy.

For Good was referred by another founder who is very well regarded in the industry. At the time of referral, we were faced with a range of complex design challenges, spanning usability issues with our flagship app, all the way through to brand architecture and new product design.

Daniel and the team started looking at problems arising in brand, brand architecture, design systems, and has since progressed to designing a new product from scratch. They initially demonstrated an in-depth understanding of the entire design lifecycle and have since proven that they can execute.

For Good is extremely thorough in everything that they do. Their design process is very detailed and is routed in first-principle thinking. There is tremendous value here as the process ensures we remain disciplined about solving the right problems.

Dan also appreciates the importance of creating a shared understanding of success and brings the team on the journey as they work. It can be daunting seeing your brand and design change, particularly when your existing assets are performing so well, and For Good's process ensured that we understood the rationale behind why decisions are made and how that ties to the goals of the business.

Dan thinks like an owner. He invested significant time in understanding our business, team, customers and product vision, which enables the team to have a significant impact. They worked with our team to ensure that we’re focusing on the right problems and care deeply about the impact of their work beyond delivery.

For all projects, For Good invests time upfront to ensure that the motivations for kicking off any body of work are well understood on both sides. These initial discovery sessions are very foundational and set both sides up for success as the project evolves.

Having a talented design team that cares deeply about the quality of their work and is capable of understanding the broader business context can be pivotal to any business.

For Good's brand and product work is pivotal in enabling our business to reach its next stage of growth. It has transformed our whole business.

We are very satisfied with the work produced by For Good and the value they have added to our business. We’ve continued to work with them on a variety of other problems, which are also progressing well. It’s very rare to find designers of For Good's calibre and we’re eager to ensure they remain involved with our business as we continue to grow.