











Paul Becker












Brand
Product
Website
Awwwards Site of the Day – Honorable Mention
Daniel Sammut
John Kerswell
Kyle Craven
Connor Lyon
Paul Becker
Sarah Weiner
Daniel Boud
Giovanna Papallo
An interview with,
Paul & Sarah from Art Money.

Paul Becker

Sarah Weiner

How did you find the process?

Paul Becker
Really good process. Work put in on research and understanding our market and our product before starting came through to the final outcome.

Sarah Weiner
Very beneficial and well-structured process. We liked the in-depth collaboration and workshops, and very hands on approach.

What do you like most about your new design?

Paul Becker
Expresses our products and our purpose simply and effectively, in a way which resonates with our audience. Very happy with the outcome.

Sarah Weiner
It accurately represents the values and principles of the company. The website visually exciting and functional, and clearly communicates who we are and what we do. I'm very happy with the outcome of the website and our improved branding. This project came at a critical moment in the company's growth.

What impact has the work had on your business?

Paul Becker
For Good’s work has had a positive impact on all areas of our business, from people & culture, to sales & marketing, to UX. Unquantifiable. It's the step change we were looking for.

Sarah Weiner
Improved understanding of the business and our products, legitimacy, powerful storytelling and increased client growth.

Was it worth the investment?

Paul Becker
Yes.

Sarah Weiner
Yes, it was worth the investment.

What would you say to other founders thinking about partnering with For Good?

Paul Becker
Highly recommend. Great process, great outcomes. Spending time upfront to truly understand the problem, and asking the right questions, leads directly to great design & UX solutions. For any industry.

Sarah Weiner
It's a worthwhile partnership in terms of refining your brand and building a website that authentically reflects your business. Daniel is also a true professional who listens to his client's requests, immerses himself in the project in order to deeply understand the brand, and delivers.

Anything else you’d like to add?

Paul Becker
Enjoyed working with Dan and the team. Perceptive, hands on, good communicator. Took control when required. Asking the right questions transformed how we thought about communicating our products and value prop. Thanks.

Sarah Weiner
I can't tell you how much we've enjoyed working with For Good over the past year. Thank you to Dan and the team for helping transform Art Money into the company it was meant to be.