Building a sustainable creative economy with Art Money.
Art Money empowers people to buy the art they love, supporting artists, galleries and a sustainable creative economy. 20,000+ artworks have been purchased with Art Money, including purchases from auction houses including Christie’s & Sotheby’s. We worked with Art Money to craft a brand that’s built on their purpose of moving the (art) world forward.
Stage
Growth-stage
Outcomes
Brand
Product
Website
Funding
Raised $15m
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“For Good’s work has had a positive impact on all areas of our business, from people & culture, to sales & marketing, to UX. Unquantifiable. It's the step change we were looking for."

Paul Becker

Founder & CEO, Art Money
Read interview with Paul
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Industry
Arts & Culture
Deliverables

Brand

Product

Website

Awwwards

Awwwards Site of the Day – Honorable Mention

Project team

Daniel Sammut

John Kerswell

Kyle Craven

Connor Lyon

Paul Becker

Sarah Weiner

Photography

Daniel Boud

Illustration

Giovanna Papallo

An interview with,
Paul & Sarah from Art Money.

Paul Becker

Founder & CEO

Sarah Weiner

Marketing Manager

How did you find the process?

Paul Becker

Founder & CEO

Really good process. Work put in on research and understanding our market and our product before starting came through to the final outcome.

Sarah Weiner

Marketing Manager

Very beneficial and well-structured process. We liked the in-depth collaboration and workshops, and very hands on approach.

What do you like most about your new design?

Paul Becker

Founder & CEO

Expresses our products and our purpose simply and effectively, in a way which resonates with our audience. Very happy with the outcome.

Sarah Weiner

Marketing Manager

It accurately represents the values and principles of the company. The website visually exciting and functional, and clearly communicates who we are and what we do. I'm very happy with the outcome of the website and our improved branding. This project came at a critical moment in the company's growth.

What impact has the work had on your business?

Paul Becker

Founder & CEO

For Good’s work has had a positive impact on all areas of our business, from people & culture, to sales & marketing, to UX. Unquantifiable. It's the step change we were looking for.

Sarah Weiner

Marketing Manager

Improved understanding of the business and our products, legitimacy, powerful storytelling and increased client growth.

Was it worth the investment?

Paul Becker

Founder & CEO

Yes.

Sarah Weiner

Marketing Manager

Yes, it was worth the investment.

What would you say to other founders thinking about partnering with For Good?

Paul Becker

Founder & CEO

Highly recommend. Great process, great outcomes. Spending time upfront to truly understand the problem, and asking the right questions, leads directly to great design & UX solutions. For any industry.

Sarah Weiner

Marketing Manager

It's a worthwhile partnership in terms of refining your brand and building a website that authentically reflects your business. Daniel is also a true professional who listens to his client's requests, immerses himself in the project in order to deeply understand the brand, and delivers.

Anything else you’d like to add?

Paul Becker

Founder & CEO

Enjoyed working with Dan and the team. Perceptive, hands on, good communicator. Took control when required. Asking the right questions transformed how we thought about communicating our products and value prop. Thanks.

Sarah Weiner

Marketing Manager

I can't tell you how much we've enjoyed working with For Good over the past year. Thank you to Dan and the team for helping transform Art Money into the company it was meant to be.